Each year more than 80,000 international buyers attend key trade shows in the U.S. These buyers spend tens of millions of dollars on U.S. made products. Using one of the International Buyer Program participating shows—the National Association of Broadcasters—as a model, this video describes the scope of this business and introduces some of the small U.S. companies that derive a significant chunk of their annual revenues from selling to these buyers through the International Buyer Program.