Many international buyers and U.S. sellers at these competitively selected U.S. trade shows in the International Buyer Program receive business counseling and other assistance from the U.S. Commercial Service, the trade promotion unit of the Department of Commerce. Broadly described, the Commercial Service excels at business matchmaking: introducing buyers and sellers and creating an atmosphere of trust. In this video at an International Buyer Program event you’ll meet the matchmakers and their grateful clients from across the U.S. and the world—all part of the International Buyer Program.