Showtime is one of the services offered at domestic trade shows by the U.S. Commercial Service as part of the International Buyer Program. U.S. producers exhibiting at the show can introduce their products and services to commercial specialists from U.S. embassies who accompany delegations of buyers from their countries. The specialists then set up meetings on the show floor and contact additional potential buyers when they return to their countries after the show. In this video we meet these specialists, hear from sellers and buyers, and learn about other services including financing that help generate sales. The cost for all this to U.S. exhibitors at the show: nothing.